There's so many ways to connect with people, and I think we get in our own way so much more uh than than we like to admit. And I think the key is knowing that nobody nobody really cares. Everybody is thinking about themselves. And so don't don't worry about being too insecure. Don't be um worried about what people are think will think because there's the the all likelihood is not many people are gonna see what you put out in the beginning. So you don't have to worry. And it doesn't matter. So feel free to just create and just know that people really don't care. They're they're thinking about themselves, not so much about you. And if you get out of your own way, then you're on your way to you know potentially something great. And it can change your life, but you won't know if you don't just hit publish.

So good morning, good evening, good afternoon, wherever you are and wherever you're watching from. My name is Matt Pierce, host of the Visual Lounge, and today we're gonna be talking about something I think is overlooked in video creation. We're gonna be talking about how do you get people interested from the very beginning. And there's probably a lot of ways you can do that, but we've got somebody here to help us talk about and learn about how you can do that visually. We'll probably get into a little bit of auditory, how he does that, and just learn from an amazing creator. So let me go ahead and introduce our guest today. Our guest today is a filmmaker entrepreneur, he's been a professional athlete, he's been a football player, a bobsledder, he started his own agency, he's got his own YouTube channel, he has done a spectrum of things across the kind of the gamut of what you would expect for you know being a creator, and he is an amazing person, and we're so grateful that he is here with us. So please welcome to the Visual Lounge, Aaron King. Hey Aaron. Hey man, how's it going? It is good. Thank you so much for being with me. Um, you know, I want to start off, I always like to start off with that first question. So the first question is, you know, you're a creator, you've made a lot of, you've done a lot of work in video. What's one tip you can give the audience to help them improve their their video and what they're creating? Any suggestions for us?

Yeah, it's kind of a two-parter in a way, but I I think any nothing can ruin a good shot faster than bad audio. And so I always say focus on audio and lighting first. So that's like the kind of combined tip. And lighting can be in front of a window, and audio can be a cheap microphone that plugs in your iPhone. And so you you don't have to necessarily go over the top on production to get a really high quality content if you have good audio and focus on your lighting and make sure that you're well lit, can be in your car, something like that. But those are really like the two almost free things. Like I know a mic's not free, but you can also use your iPhone in a creative way as a microphone. I mean your iPhone and whatever smartphone you have. Uh so I though that's like just a free instant uh face a window, use some sort of a mic, and your production goes to another level.

Yeah. And you know, it's funny you say that because uh we we we preach that all the time here, and I just made a video. Uh I was in my walk-in closet, right? Surrounded by all these clothes, and just to show the sound difference, and we part the clothes, you can and I just was using my iPhone, nothing, nothing fancy, and it's like an instant difference what what the environment can do. So I so I love that tip. Well, Aaron, you've done a lot of things, and you know, we're here to talk about creating like these hooks. Um let's let's start kind of high level here because I think it's important when you're talking about like a hook and you're trying to get somebody into a video, what is that, what does that mean for someone who maybe is like, uh, you know, I don't know the lingo, I don't know what I'm doing, I'm just getting started. So what how would you describe it?

Well, you know, with vertical content right now and the scrolling nature of it, you have a split second to get someone to invest in to watch in the rest of the video. And so a lot of people will work on these zoom ins and this fast talking and different animations to try and get that, but those are very commodity driven, in my opinion. Like they've anyone can replicate it. But what you can't replicate is scenery, uh, a recognizable face, and the general curiosity. And so when I'm trying to gay gain the interest of somebody, and I'm filming and thinking about what I'm gonna start with, I make sure that the opening clip really asks more questions than it has answers. And so that doesn't have to be verbal, it doesn't have to say, do you do this? Are you are you struggling with this? A lot of times it can just be the scenery where someone that is your target audience is your customer, they recognize, and you can even add things like doing something, like cooking, prepare, preparing a meal, making a cup of coffee while talking, and including some of the audio. And so those are little things that I think are often overlooked. If you sit here and just do a talking head video, that's great, but you know, unless I recognize you immediately, it it's I'm less interested in stopping. However, if you're doing something, if you're like cutting a sandwich, making something, I'm a little bit curious about what you're doing. And so adding adding anything to the scenery uh can go a long way in getting people to pause for a second. So I like to ask a lot of questions. I mean in my content's a lot of outdoor stuff, and the question uh that I always am looking um to kind of capture is where is he? And so that's the main question I look at. And um in other and in other things, uh, you know, starting with a face, um, it can be an elder face for one of our clients. We do uh these interviews with elders, and so instead of opening with like a drone shot of a farm, we'll open with the face of this old farmer who's weathered by said farm. And so you want to connect on a level that brings curiosity, you want to film in a setting that's very relatable. Uh so for example, if you are uh in a um like a livestock business, for example, don't film in the house, go film out in the pens. You know, if you are in the sports business, you know, don't film in your office, go into the field or the gym. And so being in the environment is another way to add a visual hook that people will stop and immediately say, okay, I I relate with this person and I'm a little curious about where where they are at. So that's like really what I mean.

Yeah, no, I I I I really appreciate that because I think it's so easy. And you know, before we got started, we're talking about just we want these kind of setups like it's just click and go. My setup is clearly that. Um But it I I love that like get out to the thing, the place or the location or something that's gonna draw them in. And I can see I can I can see two things. Like that's that's amazing advice. And like if you've got those environments, it's easy to do. Like you could, if you're working livestock, for example, that would be, yeah, get out, get it by the pens. But I imagine, um, you know, and I don't know if you have clients that are like this, but a lot of like the people I talk to, they work in a bit they work at home or they work in a building that looks the same, every office, every cubicle. It's harder to do that. So uh, you know, like where do you find the inspiration to do that if you're in an environment that looks similar? Do you any any advice for us? Because I love like I think you're absolutely right, it makes so much sense. But I imagine there's someone saying, like, yeah, that's great. If you're working in livestock, cool. But I I work in accounting. You know, it's kind of not not as maybe as sexy or cool or as interesting visually. Um so uh what would you s suggest to those folks?

I would say pay attention to the backdrop. You know, uh it goes back to we start without lighting, so make sure you're well lit on the face, but you know, don't be afraid of having things in the background that would seem like distractions. So anything that's your environment works. And so, you know, I use a livestock analogy, of course, that's extreme. Um, but like something like accounting or any sort of software development, if you have people behind you working and moving around and making noise, if you have a mic where they can still hear you clearly, then you still have a little bit of a of a like a backdrop that is relatable. And so, you know, that's where set design can come in. If you have the time and money and everything to invest a little bit in a set design, obviously I have a certain aesthetic I'm kind of going for here. I'm usually out in nature, is where I film most of my stuff. Um, but you know, I think being able to establish uh something visually, even if it's stuff that hangs on the wall, you know, it can be degrees, it can be if you're a doctor filming in your your one of your patient rooms, I immediately know you're gonna talk about something medical related. Um, and so just trying to be in your environment as much as possible. And if it is too stale of an environment where all you have is a white white wall, then go into a busier room and just make sure you have some audio. Avoid like an echoey space, you know, if it's like just ridiculously loud, that's one thing. But I think just allowing a little bit of distractions. You know, I've had shoots where you know you're in a gym, for example, and it's loud. Well, people that are used to gyms are used to that noise, and so it does it's not as a big of a distractor. If you're used to copy machines going off and there's a little bit of copy machine ambiance in the video, well, I that's my subliminal, like my conscious, my subconscious immediately is comfortable in a way with that. Maybe it's a little irritated or something, maybe it brings a different feeling out. Um, because you know, maybe you don't love your job, but you're familiar with it. And so I think that um just I think the moral of the story there is just don't don't be afraid of uh you know some some different things in the background, but pay attention to it. You know, look around the office, see what you have to work with, because we'll go do shoots um with these different orgs, and you know, we'll spend a little bit of time where we don't have much time, but we have to go find a spot to film, and it's a corporate environment. And we try to set that depth, you know, where you might see people walking, so you know it's a busier office. Uh so just pay attention to it, don't overlook it. It can help. Um, I think it can help a lot with you know gauging interest. And it and sometimes a noisy background can create a bit of a like a recognized, like a recognizable uh like I don't say brand, but it can be a part of your brand at least. So people recognize uh quickly if you have access to the same spot um you know on a regular basis.

So yeah, no, no, I think that's uh it's I like the idea of using a background that traditionally we'd probably say in in filmmaking or video creation, like, oh we don't we don't want all that noise, we don't want people paying attention to what's going on. But there's obviously ways to set up uh especially if you learn a little bit about your camera, you can make you know the the blur, you can boca effect, you can make so you can see the motion. So I so I love that, right? Because I think it all of a sudden it does create a visual interest that is much seems much more interesting than a white wall or uh you know a plain looking cubicle. So I think that's that's great advice. And then of course, obviously you gotta use good lighting and the you have to I think.

That's where gear will enable you, you know, so for sure.

Yeah, and you don't need a lot because uh it's amazing what even the cheap gear can do, but uh you know I think even with the sound stuff, like uh if someone's cooking, I want to hear the sizzle if it's you know, like if there should be sizzle or whatever. Um I I'm I'm curious because that's kind of from a visual aspect. Talk to me a little bit more about the auditory side of things because I think especially if we're talking vertical, vertical short form video, like and you said you kind of got this instant, you gotta you gotta hook them if it's the visuals maybe okay, and maybe it's not, you know, you've got this moving background, it's not outdoors, beautiful mountains or you know, rolling valleys or whatever it is. What else can you do with the sound that to bring somebody in to a video? What what what would you say there?

Yeah, I think uh there can always be um something in every inter industry is different. We we tr we've been pulling back a little bit on some of like music and all the crazy stuff. Sometimes you have to treat um music and those types of things like seasoning, you know. So not every dish needs a lot of seasoning. Sometimes you just want to let it shine. So if it's a good piece of meat, you know, you just want that steak to kind of do its own thing. You don't need to put five sauces on it, you might ruin it. And so that's where there's a little bit of an artistic element where you just have to use that judgment call. Um, but you can you can have a hook. I've seen artists where you know, something when I'm syncing up my my mics, for example, you might clap. Um, and so there's an artist who he's a musician, and he would open every every video, he would just clap, but it was kind of it had this piece around it, and he had very cool like lighting and set, and then he would start playing amazing music. Uh, it could be if you're an accountant, you know, you could be you know, typing um numbers into your calculator where they have those like that that noise, you know, where it's constantly printing a receipt right on the fly, and you could be talking over it, like okay, 18 divided by five, okay, you're paying too much for your car insurance. You know, like is it's just something because I'm like, what is he what is he adding up? And so you can get creative. Um if you're you know a personal trainer, maybe you're you're putting some weight down in that noise. And so just any any like movement that has a very relatable sound that's relevant to what you do, dropping a steak into a frying pan or some you know, vegetables in a frying pan and immediately sizzling, you know, all that stuff uh can be just used as a like sound design for an audible hook. And um, you know, you don't want to copy people because certain some of that stuff is a commodity in a way. You know, everyone will start copying you. But if you do something that is just unique to you, maybe it's your gym, maybe it's your kitchen, maybe it's your office that has a unique sound. It could be the water cooler, you know, maybe it's like you fill the water, the bubbles make the sound, and it's like maybe your whole video topic is like you know, water cooler talk, you know, but like right before you talk. So there's there's a lot of ideas you can have. Um, and so you just have to watch your content and pay attention. Sometimes you stumble upon it, you know. You might you might have an annoying sound in the background, um, and you might hate it at first, but maybe it becomes the thing people know you for because they comment about it and helps engagement. So there's a lot of different ways to stumble upon it.

Well, I I love that the the way you're thinking about it from an intrigue standpoint, right? It's not just sound for sound's sake or sound to pull people in, but it like like you're talking about the account with the the calculator and the receipt coming out, you know, it's got the kind of z zing, zing, zing, whatever sound. Uh and I and I love that thinking of like, okay, how does this pull thinking about how does this gonna pull someone in? It's not maybe essential to the story, but it creates curiosity. And if it's a sound that they're familiar with, I love this idea that it's gonna be like, oh, I know that sound. I'm gonna make, you know, you're connecting because you're looking, Lice, uh, you're I I think this is true. You're looking for your niche, you're looking for your audience in that niche, and they're gonna either resonate with that sound or it's gonna be like, you know, over their head, and maybe they're not the right person. Yeah.

And you're gonna you're gonna you can stumble upon it if you just start putting content out there and paying attention to the comment section, you're gonna start noticing things that people are picking up on. Stuff that you might take for granted by other people, it's new or it's refreshing, or maybe it's I don't know, triggering or whatever. But uh, I think that stuff can be stumbled upon. Um, you can stumble upon it, but it also can be engineered in a lot of different ways. But um, I've learned a lot from my comment section, and I've stumbled upon a few things that I didn't think would be a thing, and they turn out to be big things. And so you can't be afraid of any any um like I don't wanna like any perceived mistakes or errors might be you might be backing into greatness in a lot of ways. And so just that's where short form's great because you can you can learn quickly and find out what's uh what's working or at least what's resonating with people.

Yeah, well, well, that's also great advice, right? Like you gotta put stuff out. You can't you can't wait for perfect. I mean, we know the that's old song of uh you know, for video editors the work is really never done, you just have to ship it. Um I I I do want to ask you, Aaron, as you know, you've you've had this journey, uh, and it if we're okay to go there, like you've obviously got some great knowledge about video creation, but you weren't always a video creator. And I'm just curious, uh, what led you down the path of being a creator? Because you obviously did some pretty incredible things just as an athlete. Sounds like you had a couple businesses. Um, and becoming a creator is obviously I I think there is some natural kind of flow from like the things that you were doing, but share with us what is it that like led you to the point where you are today?

Yeah, um after after I wrapped up my my football career, it kind of ended because of a series of concussions, and so I was laying there wondering what to do. And we started a sporting goods company, and um, at the time it was uh we were really focused on SEO, and I thought it would be a good time to go heavy into YouTube because you know it was acquired by Google a few years prior, and I thought, well, this is gonna be the future of search. And there's a couple sides that really made me um two things that made me obsessed with video content. One, I could show people, like I could teach people in a way where it's like, let me just let me show you, and I could reference it over and over again because it's online. Second thing is I can just manifest creativity. So my core, I'm a creator and an artist, and I just want to create things. And when I see something in my head, whether it's photography or video, I can manifest it and I can actually show you. That's the power of video, which is so cool. And you know, over the over the years, uh not only has video been great for um, you know, educating people, educating our audience, but you know, we we really took a long tail approach and said, well, let's focus heavily on SEO, creating a lot of a lot of valuable content or we think will be valuable for teaching using our products, and then now we're more of an educational product on this particular sports brand, King Sports training. And um, you know, we we started with page search. We're selling like widgets, like cones and bungees and stuff like that. So we started with page search, and you know, you spend five thousand dollars on ads, drive some traffic, try to optimize that, and the second you turn it off, it was just done. Whereas, you know, we invested into the SEO and the video and the landing pages, and 10 years later, it's that was still driving more uh sales than any of the paid search was, was organic traffic. And we started this back in like 2011, and so we had a a head start in a lot of ways and created high quality content, but I just uh I just loved being able to reach people, and then you start uh seeing the comments and uh when you venture into different industries and different different places, you start I think currently, you know, in the in the the times we live in and after what we just went through with with the lockdowns and everything, right now um people are they're just starving for connection. And you know, for me, I I lost my business in COVID. You know, I'd been in this entrepreneurial, I've been doing entrepreneurship for about a decade, and I finally broke through. We finally hit our head or started a new business with uh he was a client at the time, we became partners, started a new business in 18 months. We hit our uh we had our first million dollar year. So we were in business for eight 18 months, but then like 2019 we had a million-dollar year, and then we're just shut down um because we're mostly in live events. And so then I just got into um I just moved into my car and just started driving around taking pictures and started just creating. I spent a year just learning photography, like relearning some things, and then um just started throwing stuff out there on TikTok, just just creative stuff, just for fun, had nothing to do with anything, just stuff I wanted to create. And um the connection that I've had with people around the world through content and storytelling, and not like even trying to say anything, you know, just more uh expressing uh the connection. I mean, it it's blown up, and in the last year I've um added more, I guess, followers than I thought I ever could or ever would, or didn't or didn't even like was that wasn't necessarily my goal at the time. Um but through content, if you're really uh if you just are true to your brand, who you are, you're gonna connect with people in a good way. And so if you can really live that and don't try to sell, um I think you're gonna connect with people in a more authentic way without being salesy, being pushy, gimmicky. Um I think education is key, um, you know, part of content, so a big reason why people learn. But now I'm, you know, I started the sports brand, we started purely around education, and that's what we're gonna keep doing. This other brand started out more as just lifestyle, just art, whatever. And through that now, people want to learn how to do certain things related to it, like photography and travel and building a car and what kind of gear to get. So that's turning into a different business, and we'll is turning into, in a lot of ways, like a self-development and learning platform. And so, you know, when I when I think about content and just the the way to approach it is if you're if you don't pay attention to what everyone else is doing, and you just express really what you are, like who you are, and lean into those those core values, you're gonna you're gonna connect with the right people in a more meaningful way. And you know, I think that's where a lot of the value is, and that's where why creators are so powerful right now, because a lot of creators just start creating and have no clue how to monetize and still don't, even with the following. But that's why people are. 'Cause they know they're they know they're not being sold anything. And you know, we've done this with a couple of of of big companies as well, where we just talk about stories. We're not selling anything. Um, it's all related to the lifestyle around the product and the service. And now people want to switch their um switch from the competitor to them just because they align with the lifestyle and the values, the core values, um, which aren't even being like pushed, they just can sense it through the content. And so um I think just you'll connect with people if you just take the time to express how you're feeling, what you think, your opinion. Um, you might piss some people off depending on what your opinion is and what the industry is, but that's good because the more people piss off, probably the more people you're gonna be aligned with who are the right person. And so um, not that I try to piss people off, but it it can it can work, can be a strategy. So yeah, I just think being being don't don't manufacture anything, you know, just go with your gut and just see what happens. You know, that's been what worked for me.

Yeah. Well, well, thanks for sharing uh that journey. I mean, I it's impressive, but I love that that kind of at the core you you said, I'm a creator, I love to create, and I think that resonates with a lot of people that find themselves in this space. Uh, even even if it like I I think when we were talking, I I mentioned that, you know, I've been at Tech Smith a long time, but still see myself as very much a creator type. You know, this is not uh this podcast is not high on my list of things that I need to get done, but I choose to keep doing it because, you know, I as a creator, this is uh uh an outlet that I feel one, I'm good, I feel like I'm decent at. Good is debatable, but I'm decent at it. And two, it's it's something I see value in. And so, but I but and I also love the authenticity part, right? That whether it's you as an individual or a brand, you're representing your company, that being that authentic individual, uh an authentic voice is really powerful. And I so I I I love seeing that come together, and uh I really appreciate that perspective because I do think it's it it is easy to lose sight of that authenticity, because you know, we've got you got this thing I want to sell, I want this thing I gotta do, and uh, and it's easy to, you know, because you gotta make money. You have businesses need to stay in business. Uh, but so I I I appreciate that. Well, uh, Aaron, before we we're gonna jump to our speed round questions in just a second. I guess any last words of wisdom or advice you'd want to give anybody out there that's trying to get going creating or they're in the midst of maybe feeling you know, feeling the pressure to get the job done.

Yeah, use speed speed is a is a weapon, and the faster you can get out there, the faster you can iterate and you'll learn. And so if you can just uh don't worry about being perfect, be you know, focused on you know, finish is better than perfect. And if you can get to get this stuff out there fast, you can iterate quicker, and you're gonna you're gonna learn much faster, which will make your content bigger, which will help uh you find out what you need to be creating. And so don't overthink it, just go. Um, I started with horrible content and it's evolved very rapidly because I had the advantage of speed and I learned quickly. And so I think everyone should just focus on fast iterations and getting stuff out there. That's that's one of the biggest advantages. Um, you know, move movement is an advantage if you can just get out of your own way. Love it.

All right. Well, Aaron, we're gonna jump into our speed run questions. These are meant to be fast, furious, kind of. We're gonna roll some dice here. So we're gonna go over to our speed run. So give us just a second. All right, Aaron, we're gonna bring up the dice cam. I I warned you about this, but we got a 12-sided die. We're gonna roll the die and see where we roll. We got 12 different questions. Oh, just camera, just I couldn't, I couldn't get it quite lined up, so that is a 10. So, question number 10 here, Aaron, is look, you you've been a creator, you've you've actually shifted careers a little bit, but if you had to shift away from being a creator and what you're doing now, and you could do anything, what would you do?

You know, I I love designing, I love creating experiences. So something like an interior designer or a DJ. I know those are two totally different things, but like designing space, if there's a bridge between those two types of maybe it's an event planner, I don't know. I like I really like creating an experience for people. So I would say something like that.

Ah, I I love it. I love it. In fact, uh, I mean, small aside, I've I've been helping out with the events that our company does and starting to learn about how you, you know, you go to trade shows, events, and I just watched a video about designing experiences like at a trade show. So uh fascinated you say that. Maybe I need to think about a DJ. There's an idea for sure. All right, next die roll here. So let's see. It is the dots at the bottom, so it's a nine here. So question number nine. You know, you've done a lot of things. What's the one thing that you're most proud of in your career?

Oof. Um I would probably say uh failures because uh I don't have really any regrets. And uh I have some successes, some wins, some cool stuff. I was in a YouTube uh YouTube Super Bowl commercial, which is something I'm really proud of from a creator standpoint. But I just think the failures uh because it means that I didn't there's no woulda, coulda, shoulda's. And so that's the biggest thing is uh not having any regrets.

Yeah, love it. All right, Aaron, one more, one more die roll. Let's see what we get. No duplicates, hopefully. Question number four. All right, this one's been coming up a lot lately. Four has been very a popular role. Maybe I gotta check the die, but what's your guilty pleasure song or movie that you secretly love? You got a movie or song that you're like, man, this is what this is my go-to.

Man, that is a tough one.

That is a tough one.

You know, I I don't know if this is a guilty pleasure, but it's uh it's definitely trending. You know, Taylor Swift's not bad. Um, I think, not that I like listen to a lot of Taylor Swift, but you know, she's the most the hottest thing right now, and I got I got no hate on her. I think her music's really good. So how about that? I don't know. I I think she's got some really good music.

Hey, nothing nothing wrong with that. I I learned a long time ago, maybe this is just old man coming out, but like I I was so you get so caught in a category like, oh, I've got to be this, only listen to things. But you know what? The world's full of amazing musicians, and you know what? More power to Taylor Swift because I mean, obviously she's doing something right, so aren't we? Don't we wish we could all be that successful? So yeah. All right, Aaron. Well, I appreciate you spending time with me, sharing your story, sharing your advice. This has been been awesome. Uh, you know, obviously, I think people are gonna want to continue to learn from you, learn from what you're doing, watch what you're doing. Where can they find you and connect with you?

Yeah, uh Deep Snap on all social media, deep snap.com, getting ready to launch a new website. It does have our coffee. So Grumpy Bear Coffee is the hat I'm wearing. It's our new coffee brand. And uh, I am coming out with the show and we have our Grumpy Bear podcast. There's a whole kind of brand thing happening with Grumpy Bear where we're trying to do a lot. And um, but you're gonna be putting out a lot of content. But deepsnap.com is gonna be a place that has everything.

Perfect. So everybody gotta go check out Deep Snap. And if you like coffee, go get some coffee, check out the brand. Uh you know, Aaron, as we wrap up the show, we just like to ask for that that final take. So, Aaron King, what is your final take?

There's so many ways to connect with people, and I think we get in our own way. So much more uh than than we like to admit. And I think the key is knowing that nobody nobody really cares. Everybody is thinking about themselves, and so don't don't worry about being too insecure, don't be um worried about what people are think will think, because there's the the la all likelihood is not many people are gonna see what you put out in the beginning, so you don't have to worry, and it doesn't matter. So feel free to just create and just know that people really don't care. They're they're thinking about themselves, not so much about you. And if you get out of your own way, then you're on your way to you know potentially something great, and it can change your life, but you won't know if you don't just hit publish. So just go go for it, get out of your way.

Awesome, awesome advice. Well, Aaron, I want to again thank you for joining me in the visual lounge.

I mean, I appreciate you having me.

You bet. All right, everybody, go check out Aaron's stuff. I mean, what an amazing story. The guy just his whole journey is actually just so incredible. But the advice he gave is so good. And I don't care if you're trying to do the solo creator thing, you're in an organization, wherever you're at on that journey, this is good advice. And I love the advice he gave about speed and movement. Because if you're learning, you're growing, and you're growing, you're getting better, you're gonna do more things, and that will allow you to focus in. And if you're finding you're not getting traction one way, you can go another. So that fits in with the mantra of the show that we talk about at the end of every show. But before I say it, I'm just gonna remind you hey, like and subscribe. You know, if you're wherever you're watching this, we'd love to get you that vote of confidence that we're making content that is helpful to you, that you're finding it valuable. And if you got feedback, you got a guest recommendation, email us at the visualounge at textmith.com or find us on one of the channels that you can find us on. With that said, what we hope you do is take a little time to level up every single day. Thanks everybody.